Ricky Rubio and the Ripple Effect (Point Guard O Series)

First of all is the obvious stuff - Rubio's lack of shooting allows his defender to sag on isos and go underneath pick and rolls. This not only limits Rubio's ability to penetrate, but also cuts down his passing angles both on the perimeter:
In the one case, the Wovles get Pek's .86 PPP in the post. However, in the 50/50 scenario, they average a much more robust .93 PPP across all possessions, which is good for any possession and great for a half court possession. Simply by making himself a threat, Rubio has increased the offensive output significantly.
Finally, as Rob and I discussed yesterday on the pod, this is in my opinion a major reason for the Wolves offensive struggles at the end of close games. Against Dallas, a few possessions before DOH ED MALLOY-gate, Sam Dalembert is again able to blanket Pek because he knows Rubio doesn't want to shoot: